Noticed you're typing into Google less and asking ChatGPT more? So are your customers. They describe a problem and get one answer with a few names — and if you're not among them, you simply weren't in the conversation. GEO (Generative Engine Optimization) is the work that makes sure that when a question is asked in your field, the answer includes you too.
What it includes
- Presence audit — where you do (and don't) show up today in AI-engine answers.
- Content & entities — building content and structure that AI engines "understand" and cite.
- Schema & structured data — giving AI the facts about your organization in a form it reads.
- Measurement — tracking mentions and recommendations over time.
Why now
It's a new field — those who enter early claim real estate in the answers before competitors realize it exists. The answers of AI engines haven't "settled" yet, and there's a real window. We don't just do GEO for clients — we build it for ourselves, so we know up close what works.
FAQ
Does it replace regular SEO?
No — it complements it. SEO gets you into Google, GEO gets you into the AI answers. Both matter.
How long until we see results?
It's an ongoing process; first changes in mentions start to appear within weeks to months, depending on the field and competition.
See how you appear in ChatGPT →